As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus on reporting about open technologies
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The trend isn't new (I actually gave a talk last year at LeWeb about this) but while it's now more and more obvious that brands should become media, it's interesting to see how they're doing it.
As Mathew Ingram explains, Mozilla invested: they set up an editorial team and recruited a former editor at AOL and CNN. They also give a prominent place to curated content through a right column widget called "From around the Web" which is not unlike the New York Times' recent "watching" section. Following the success of the new media rockstars such as the Huffington Post, BuzzFeed, Business Insider or Upworthy, it's good to see innovative brands embrace the idea of becoming media - in the 21st century meaning of the word which is leveraging a mix of creation and curation.