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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
The Digital Rocking Chair's insight:
"5 tips on how to - properly - use social media for your TV show, by MIPBlog regular Simon Staffans" 
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The Digital Rocking Chair's insight:
"Multiplatform gurus Jeff Gomez, Erinrose Sullivan, Eric Huang and Ingrid Kopp tell MediaCity's [Simon] Staffans their visions" ...
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Simon Staffans: "Now broadcasters expect projects to have cross- or transmedia elements, how can producers be prepared? Look no further" ...
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Simon Staffans: "Making a mythology as rich as that of GoT might seem excessive, but look at the possibilities it generates for entry points, character interaction, fan art and fan fiction and so on!"
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Now, what we need to do, is create compelling content in the right context and infuse it with that sprinkling of magic that will make it near impossible to resist as a connected, social experience.
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It was with great joy I read Lisa Hsia’s (Bravo Digital Media) article over at Mashable yesterday. Entitled ”How Transmedia Storytelling Is Changing TV”, it struck directly to the core of my professional life ...
[The Mashable article can be found @scoopit http://bit.ly/uwFbrY]
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The Digital Rocking Chair's insight:
Simon Staffans: "This is the first article in an in-depth series focusing on the Nordics. We’ll take you behind the scenes and talk to the people who know what’s up, where the Nordics are heading and why you need to keep tabs on what’s happening in the lands of the North."
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The Digital Rocking Chair's insight:
Simon Staffans: "As online is becoming increasingly important for content creators, both as a way to tell stories, to reach customers and to gain new revenue, the challenges of working in a new environment are becoming apparent to many people in the television industry."
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Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
The Digital Rocking Chair's insight:
There's a lot of interest in television at the moment ... I guess it's because of all the great storytelling to be found there ... if you know where to look, that is :)
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SimonStaffans: "The international game industry is currently worth something in the region of 80 billion dollars annually. The TV industry by comparison is worth more than 200 billion dollars annually. It could be argued that these two industries would benefit from looking at what synergy effects could be had from collaborating over IP and development."
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"When developing a television show – be it a live show, a documentary, a drama series or something else – with social interaction, audience engagement and interactivity in mind, using transmedia storytelling methods make very much sense."
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What if mind-reading, and other similarly advanced technology, was the best way to tailor TV to viewers' desires? Media City Finland's Staffans investigates...
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Simon Staffans ponders the next big thing at "the MIPs" ....