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Scoop.it!
The Digital Rocking Chair's insight:
Michael Grothaus: '"Our responsibility is to produce meaningful and playful toys for the kids, and also to help kids take the Star Wars universe and expand it in their own play plans," says [Steve] Evans. Unsurprisingly, in order to achieve that, he and his team work closely with the creative minds behind the franchise.' 
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Scoop.it!
Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
The Digital Rocking Chair's insight:
Why Skylanders keeps going from strength to strength ...
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"It was like a childhood dream," says Evans.