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Dr. Pamela Rutledge's curator insight,
March 3, 2014 11:20 AM
Google's wonderful Storytellers Ad celebrates more than storytellers. It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen. The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.
Juliana Loh's curator insight,
September 18, 2013 4:01 AM
So well made...It's great when advertisers take a chance. Thank you for posting this followup
David Collet's curator insight,
September 18, 2013 10:15 PM
OK. So this is me getting on the bandwagon - but the goal is admirable and the method is interesting without being offensive. |
Nathan Schultz's curator insight,
November 25, 2015 4:48 PM
This video is a scene-by-scene breakdown of a Budweiser commercial, with a narrator explaining the basics of lighting, visuals, and audio, and how they are integrated into telling the story.
Dr. Pamela Rutledge's comment,
July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight,
July 4, 2013 8:14 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece. |
I write futuristic fiction to inspire and alert; future tech can free us as much as enslave us.