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The MarTech Digest
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![Top 10 Strategic Technology Trends for 2015 [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/va3JTmnKBUr5bHRfkUB6lvL6dadsvGA8m9WNoVsbzkY=)
Marteq's insight:
FWIW. 
Kanti Kumar's curator insight,
February 2, 2015 6:53 PM
[QUOTE] By 2016, "over half of consumer products and service R&D investments will be redirected to customer experience innovations," according to data cited in the infographic. To prepare for that change, invest in customer insight through persona and ethnographic research.[UNQUOTE] 
Jaren Tan Ka Wei's curator insight,
March 16, 2015 12:32 AM
Take a look at the current and predicted technological trends. How do you think this will impact you and your society in the years to come?
As technology gets more advance, it is more pervasive in our societies. It becomes more important in our daily lives and it would reach a point where technology is an indispensable part in our lives. Thus i feel that although technological advancement can definitely be a boon, it might prove to be a bane as well. The current and future technological trend suggests that productivity and innovation will be likely to increase. There will be a dramatic increase in digital related jobs and a decrease in the amount of business process workers as they would probably be replaced by software or robots. Although these technological trend are possible outcomes that would happen in the future that would result in higher economical and social outcomes, over reliance on such technological systems can be a downfall. Like all systems, they are prone to failure or discrepancies, should it become a major part of our lives, these lapses can cause our societies to plunge into dark times. 
Nicholas Biggs's curator insight,
March 27, 2015 12:51 AM
A selection of these trends have had previous appearances in the past 5 years. The selection includes Internet of Things, 3D Printing, Computing Everywhere, Smart Machines and Cloud / Client Computing. These trends have been discovered by Gartner, a leading Technology Research company. It is now highly probable that these 5 trends will be of great importance in the future.
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The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation. The report also included a number of key findings in each of these areas. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Yet again Predictive rears its wonderful head. It's not the answer for every question, but it's a great starting point.
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Digest... So here are 7 not-quite-predictions that I believe about marketing technology in 2015: #1. Marketing technologists will multiply. Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on the rise.
#2. The marketing technology landscape will grow, not shrink.
#3. The ISV ecosystems around major platforms will flourish. I believe these platform strategies will accelerate in the year ahead, and they will make it easier to find and integrate the right capabilities from a very large field of more specialized vendors. I expect that we’ll also see some impressive innovations in the depth of these plug-and-play integrations — they’ll fit into a platform’s user interface and data services features much more seamlessly.
#4. The adoption of “marketing middleware” will increase. Tag management systems, data management platforms (DMPs), customer data platforms (CDPs), cloud app connectors, enterprise service buses (ESBs), etc., have all had a terrific year and are poised for more growth in 2015.
#5. The line between software vendors and service providers will blur. Having reflected on marketing-as-a-service (MaaS) since my debate (in the comments) about itwith Gerry Murray from IDC last month, I think he’s right: it’s going to be a major channel for marketing software. But not just for the big marketing clouds. This will be a tremendous channel for innovative and niche marketing applications — including specialized software programs, everything from custom algorithms to cross-system “glue,” that will be developed by those service providers themselves to create non-commoditized competitive advantages.
#6. Several big companies will become new entrants in the marketing tech space.
#7. All of marketing technology will be hot — but some categories will be really hot. Next year, I think we’ll see five other categories gain traction. Four of them — sales enablement, post-sale customer marketing, marketing finance, and marketing talent management — are all about hybridization between marketing and other departments: sales, customer service, finance, and HR, respectively. The fifth will be innovations related to the Internet of Things (IoT).
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Only predictions from the highest sources, and this is one of them. For the regular readers of The Marketing Technology Alert, there are no surprises here. But what caught my eye was Marketing Talent Management as a hot martech area.
jaynalocke's curator insight,
December 1, 2014 11:14 AM
This article is a very enjoyable read, in addition to being insightful. Marketing technology is on the rise. I like the take on combined platforms, and it makes sense. Data management providers that combine or collaborate can gain strength by offering multi-faceted solutions, like predictive analytics and big data analysis, so organizations can better position themselves within their markets.
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Digest... 1. The “Digital” in “Digital Marketing” Is Becoming Obsolete The term “digital marketing” is now redundant. If you’re marketing strategy isn’t rooted in digital media, you can’t really call it marketing.
2. “Chief Marketing Technologist” Is a Role on the Rise Marketing and technology can no longer be isolated from one another. Since technology is the new customer experience, so too must it be the new marketer’s experience. The Chief Marketing Technologist will be the key role to converge silos and provide a roadmap for delivering a seamless customer experience.
3. Responsive Design Matters More Than Ever Responsive design has become less of a trend and more of a requirement. And, according to a survey by Google, 48% of users said that if a site didn’t look good on their smartphone, they felt like the company didn’t care about their business.
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Marteq's insight:
Regarding #1: change your thinking so that when you hear "digital marketing" you know that it is redundant. In that case, you may see the speaker of that term in a different light (so how does that explain the title of this article??). BTW: if you feel like a Jetson, you're probably close to or at AARP age. Hoyt Curtin – The Jetsons.
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Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑
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Technology has given your customers choices and digital predators the edge. Ask marketing, they will tell you about the decreasing effectiveness of traditional campaigns. Look at your business strategy and find plans to address new digital competitors that have become serious threats overnight.
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Marteq's insight:
Click through for a brief explanation of each. For the SMB: just keep an eye out until the vendors start rolling this out en masse.
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![B2B Content Marketing Trends for 2015 [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/IT23oZ2qtsc-9XIgUoHUK_L6dadsvGA8m9WNoVsbzkY=)
B2B Content Marketing Trends for 2015
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![B2B Marketing Trends and Predictions 2014 [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/Z-KPWYegnHPy7t4R_yu4CvL6dadsvGA8m9WNoVsbzkY=)
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Digest... The bad news is that despite some $49.1 billion in investment scattered among 537 marketing technology products that have received major funding, overall penetration of the top 25 marketing technology products across a broad swath of 151 industries is a miserly 4.1 percent. That would be primarily, of course, outside the Silicon Valley bubble.
“As a whole, marketing technology is still on the wrong side of ‘the chasm,'” report author Stewart Rogers says. “While some categories have done well, the vast majority have yet to capture the hearts and minds of the average marketer.”
“It is as if the majority of the money is being spent on building mountains to house the gold, rather than on the shovels and tools to dig it out,” Rogers writes in the report. “That, in itself, suggests we are very early on in the evolution of marketing technology.”
Another sign marketing technology will continue to evolve? While there are over 1,400 marketing tech solutions available today, there are no single clear leaders in any category. With the top tools only seeing 4.1 percent average penetration, the overall market is very much still up for grabs.
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Marteq's insight:
Indeed, we are just in the early days. Many algorithms await us.
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![[FREE REPORT] The 2015 Digital Marketing Budget and Trend Guide - ZOG Digital | The MarTech Digest | Scoop.it](https://img.scoop.it/7mdU3fi1YvYAjcAwwtTFc_L6dadsvGA8m9WNoVsbzkY=)
In this report, ZOG Digital breaks down every trend marketers needs to be aware of as they plan for the 2015 fiscal year including: How Brands Can Position Themselves in 2015 – The Year Led by Content How to Move Your Brand Closer to Customers Across All Devices
Marteq's insight:
It covers topics that are out of the mainstream, so worthwhile to review.
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2014 Statistics and Trends for Businesses on Social Media by Douglas Karr on Marketing Technology Blog
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Matthew Alipour's curator insight,
October 2, 2014 4:42 PM
A great read to identify where to position your business in the social media world! 
Ngoc Cam Le's curator insight,
October 2, 2014 9:58 PM
Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. 3 of 5 business say they gain new customer from social media. 8 out of 10 SMBs use social media to growth their business. there is quite controversial information about social media and business. in some other articles, authors indicated the impact of social networks on audience is not really as marketers expected but here the number of the researches show a positive response from social media on businesses.
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Tech marketing budgets are rebounding in 2014 after years of slow growth, according a report released by International Data Corporation. Tech marketers' budgets will rise on average 3.5 percent this year, while marketing revenue will increase 3.7 percent. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
It's an investment in the future, with the expectation of greater returns later on with greater competitiveness. The parallels with the investments in IT 35 years ago are uncanny.
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Excerpt... Content marketers have fairly clear-cut objectives, but the majority are falling short of meeting them, details a new report [download page] from OneSpot and 614 Group. The survey finds that B2B marketers are largely focused on lead generation, echoing other research on the subject, while brand engagement is the top objective among B2C marketers. For the time being, though, a slight majority feel that they’re not meeting their content marketing objectives, and most feel that they’re underperforming when it comes to the business results of their efforts.
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Marteq's insight:
Business Results: pathetic. "With great marketing technology spending comes great ROI responsibility." iNeoMarketing 8/4/2014
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![Digital to account for 75% of all marketing spend in 5 years? [Infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it](https://img.scoop.it/e-R3Q8p8E7bga1ggkwK_y_L6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
Douglas Karr pointed this article out on Marketing Tech Blog here. Be sure to see the graphic.
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Digest... In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking to increase spending in that area; about three-quarters (72%) say they have marketing automation platforms in place.
• 54% of B2B marketers say they are responsible for about 40% of their companies' revenue __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
We know that penetration for MAPs is not nearly that number above, but the overall push towards an increase in marketing tech spending is evident. Another proof point.
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The deck with SLIDE NOTES is also available at http://qz.com/214307/mary-meeker-2014-internet-trends-report-all-the-slides/.
Marteq's insight:
The master at discerning trends from data.
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Marteq's insight:
2x/year publication, and lots of content. As I've recommended in the past, pick your spots.
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Marteq's insight:
Sorry, Charlie. Click through for the trends (it's a quickie).
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The rising tide certainly makes all boats rise, but my fear is that not all of today’s boats are “ocean-ready.” Intermediate/ Digest... Since the beginning of the year we’ve watched more than $100 million in VC-backed deals flood this space. NewsCred ($25M), Percolate ($24M), Sharethrough ($17M), Mashable ($13M), BusinessInsider ($12M), Contently ($9M), TripleLift ($4M), and even Flipboard buying Zite ($60M over time), just to name a few.
Yet the latest LUMAscape for content marketing is already full, with hundreds of companies all tackling the same problems. Something is not right with this picture. Two years ago, content marketing was not even a “thing.”
With these market realities, we’re facing new challenges: the content marketing category is over-saturated. Today, from where we sit, there are simply too many companies fighting for different parts of the content marketing stack (workflow, creation, curation, publishing, analytics), and it’s unsustainable for many reasons.
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Marteq's insight:
Content marketing is by definition limited to only content, thus we're getting to the point of building better mousetraps. On the other hand, marketing technology is almost limitless at this point.
Antone Media's curator insight,
September 1, 2014 12:32 PM
Is Content Marketing In Today? Are new #ContentMarketing #Startups going to get a boost with #VCFunding?
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Forrester Reseach analyst, Laura Ramos' key findings report from joint research survey with Business Marketing Association Description of Report... This survey yielded key findings such as: For 2014, marketing leaders expect budgets to rise by an average of 6% and to consume an average of 4% of the company revenues. This is good news for B2B marketers: While the majority of respondents (45%) hope to keep next year's spending flat with 2013, 32% of those surveyed expect budgets to increase next year and only 22% think budgets will shrink.
To learn about additional survey findings and gain access to Forrester's insight on what this means for B2B marketers going forward, please download the full research report, "Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014."
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Marteq's insight:
No great surprises here, but a nice consolidation of data.
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Intermediate/ Excerpt... The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control.
1) Lots of red tape: When you notice the companies with the most red tape adopting a technology at this fast of a rate, it makes you stop and think, "WHY"? The answer is easy — they have figured out how important it is to their bottom line, and are removing the red tape quickly to get these technologies into place. 2) They are visible: There are usually very few people doing something, but when it hits mainstream, it spreads like wildfire. The visibility the Fortune 500 brings marketing automation into the mainstream. 3) They have money: The revenue these companies will contribute to marketing automation companies will allow those businesses to increase their investment in research and development. This means marketing automation could become a smarter, faster, and more progressive technology than we ever imagined.
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Marteq's insight:
MAS penetration figures are all over the place, but suffice it to say that it is indeed growing. What is pertinent about this post are the three factors that are positively impacting not only the marketing automation space, but the overall marketing technology space.
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