Contests and sweepstakes are a great way to promote a new product and grow email subscriber lists. Utilizing an existing audience to reach new prospects through email and social sharing is a tactic that expands the reach of an entire campaign.
This case study details how November Bicycles achieved a 488% increase in its email subscriber list, and generated 1,170% ROI from a month-long sweepstakes campaign built around a new product release.
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Joemktg's insight:
This case study offers an 8 step process to setting up and executing on a contest. If you're thinking about a contest, you'll want to click through to understand the LOE behind setting up, promoting and managing the endeavor.
- See the article at http://www.marketingsherpa.com//article/case-study/viral-marketing-month-long-sweepstakes
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A very interesting ideas. Never really thought of using sweeptake to build up subscribers list.