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Building on findings from our 2017 Services Marketing Budget Allocations and Trends survey, ITSMA’s Dave Munn and Julie Schwartz share essential data, insight, and recommendations to help marketing leaders and teams ensure maximum impact in the coming year.
In particular, the briefing explores such issues as:
- The continuation of budget increases in 2017
- Marketers’ top priorities for 2017 and how those have changed in recent years
- Differences between marketing leaders and others in focus, staffing, and agility
- Leadership priorities for marketing transformation
There's a $195 cost for non-ITSMA folks.
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