Digest...

Take a look at these seven strong cues that indicate it’s time to start outsourcing your marketing:

1. Your revenue isn’t growing fast enough. 

2. Your marketing staff is overworked. 

3. You always seem to be running behind. 

4. Your marketing strategies are thrown together. 

5. You’re limited to a handful of channels. 

6. You focus too much on tasks and not enough on strategy. 

7. You’re disappointed with your marketing results. 

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Intermediate/ Digest...

While digital strategy benefits abound, organizations lack the internal skills and resources to deliver. With the exception of strategic planning and website management, on average, organizations rated their internal marketing teams weak in all 15 skills that should be considered part of a modern marketing team.

These findings are complementary to OMI’s State of Digital Marketing Talent report, which also identified gaps in digital marketing skills. According to the OMI report, only 8% believe their internal teams are strong in all areas of digital marketing.

Many organizations also lack, or are underutilizing, fundamental marketing technologies, with call tracking, internal social networks, marketing automation and marketing analytics as the lowest scoring.

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Basic/ Digest...

"I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Just as the days of the in-house  IT staff are gone because of increased specialization, so too gone are the days when you only needed marketing management, design, and copywriting in-house.

"When businesses moved to outsource their IT, the IT challenge moved from understanding technology in-house to directing and managing the moving parts of outsourced IT. The same thing is happening in marketing. With many different specialists – maybe some outsource and some in-house – the role of the marketing strategist or visionary, planner and manager is more important than ever to manage all the moving parts and make sure marketing activities and results serve the business."

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