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[FREE] Digital Analytics Platforms: A Marketer's Guide - Marketing Land

[FREE] Digital Analytics Platforms: A Marketer's Guide - Marketing Land | The MarTech Digest | Scoop.it
From downloads.digitalmarketingdepot.com - December 16, 2016 11:09 AM

"Marketing Land's publication of the "Enterprise Digital Analytics Platforms: A Marketer's Guide" examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in enterprise digital analytics 
  • What you should look for in a digital analytics solution  
  • What trends are driving the adoption of enterprise digital analytics platforms
  • About the capabilities digital analytics platforms provide
  • Also included in the report are profiles of  leading enterprise digital analytics vendors, pricing, capabilities, and recommended steps for evaluating and purchasing

"

Marteq's insight:

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Oracle Makes New Addition to Its Marketing Cloud - The Hub

Oracle Makes New Addition to Its Marketing Cloud - The Hub | The MarTech Digest | Scoop.it
From www.thehubcomms.com - August 23, 2015 8:43 AM
Oracle added a new weapon to its marketing cloud arsenal today with the acquisition of Maxymiser, a company known for A/B testing and software that parses out metrics based on customer segments. An Oracle statement announcing the deal, which did not disclose terms, credited Maxymiser with being in possession of the “most powerful solution for optimizing Web and mobile customer experiences.”

Maxymiser is the latest plum to be picked among a slew of recent marketing cloud acquisitions among Oracle, Salesforce.com, and Adobe. The New York-based Maxymiser's client list includes Calvin Klein, HSBC Bank, Lacoste, Lufthansa, and Wyndham Hotels. Optimizely is one of its competitors.


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

Marteq's insight:

Over the next 6-12 months, watch analytics to take a much bigger role in the MarTech spend.

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Enterprise Marketing Vendors Raise Their "A" Game - Gartner

Enterprise Marketing Vendors Raise Their "A" Game - Gartner | The MarTech Digest | Scoop.it
From blogs.forrester.com - March 12, 2015 7:56 PM

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

Marteq's insight:

In a nutshell:

"Marketing Analytics is the new Black."

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