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The MarTech Digest
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Scoop.it!
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Marteq's insight:
FWIW: predictive is narrow, while testing casts a much wider net. 
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iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
Marteq's insight:
Clearly this has a place with Account Management teams. An excellent new addition to their line.
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Predictive Analytics is the next step in Marketing Automation. Contact us to see how.
Marteq's insight:
Hot off the presses, and behind a quick reg form. If you're new to Predictive, you want this.
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![[FREE REPORT] Dissecting the Predictive Marketing and Sales Market: A Look from Gartner | Lattice Engines | The MarTech Digest | Scoop.it](https://img.scoop.it/t2Z6aEaqpfm9Mnm0gs72NvL6dadsvGA8m9WNoVsbzkY=)
Marteq's insight:
Better yet, download your FREE copy of the Gartner report here: http://pages.lattice-engines.com/predictive-analytics-gartner-market-guide.html
Scoop.it!
Digest... Though it may feel foreign to marketers, predictive analytics can uncover fresh insights about your prospects and customers. It can also accurately predict buyer intent, in turn helping you better understand how customers will respond to messages, offers and interactions in ways that were previously not possible. By leveraging data science to make sense of all the data available, the savviest companies are marketing and selling more intelligently. Predictive analytics is emerging as central to the modern marketing organization.
While the concept of predictive marketing is now emerging as the next frontier, the truth is that the technology has been around for some time. Lattice entered the space back in 2006 and with the market now catching up, some of the best names in venture capital are jumping in and investing in the opportunity.
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Marteq's insight:
Lattice's complete positioning is around predictive, and it's starting to take significant root.
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Basic/ Digest... Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer lifecycle.
Other features include:
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Marteq's insight:
Lattice continues to make strides with predictive, and staking the predictive differentiator claim amongst MAP vendors.
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Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation, predicting customer behavior is much more simple.
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Marteq's insight:
Compare this to the adjacent infographic regarding the cost of a lead, and ask yourself where you'd rather be.
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Marteq's insight:
We're not shilling for Lattice, but we thought this product fact sheet was interesting inasmuch as it describes predictive embedded within MA as the way it should be.
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Oh, you'll need to click through for a complete understanding. And it's why Lattice is a leader in this space.