1. Simplify your forms by reducing clicks-to-complete.
The fewer clicks required to complete your form, the less brain cycles and cognitive load (i.e. ‘thinking’) is required for your users to complete it.
2. Focus on motivation & outcomes. By clearly communicating the benefits of using your form you can increase the user’s desire to complete it.
3. First impressions count.
The first impression that your form creates helps visitors decide whether or not the outcome is worth their time and effort in filling out your form.
4. Use cognitive biases to your advantage. Cognitive biases are proven ways in which the brain makes illogical decisions. They can be thought of as ‘mental shortcuts’, such as jumping to the conclusion that a restaurant with a queue outside must be good.
5. Don’t be afraid to make forms visual.
Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker
Whatever you decide, be careful of false positives, which occur often.
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