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Scoop.it!
VoilaNorbert MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. 
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Scoop.it!
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
Marteq's insight:
And thus the rationale for 3rd party data integration with the in-house database...especially built-into CRM and MAP. With a monthly shrink of 2.5-3.5%, within a short period of time a DB becomes filthy.
Scoop.it!
Marteq's insight:
An excellent summary of the available resources to enhance your database. Honestly, solid work to build your complete database of your targeted universe should make inbound marketing superfluous.
Scoop.it!
Excerpt... Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources. __________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
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Marteq's insight:
Can't argue with the sources nor the order of priority, but I'm a bit surprised that proprietary DBs are only 51%.
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Some free, some paid. Hey: we all have a few gaps in our database. Click through for the links.