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• Not segmenting email lists
• Focusing on selling instead of nurturing
• Overlooking internal communication

An extremely common misconception about marketing automation is you only need to set it up and the platform will take care of the rest. There is A LOT more to it. Marketing automation is meant to cover nearly every aspect of your business’s online experience, from your website all the way to social media. It will get out of control in a hurry if you fail to keep frequent tabs on your campaigns. And that needs people from all departments to manage tools and communicate results with one another."