BrightInfo has been integrated into Act-On Marketing Automation. The companies said the integration will enable B2B marketers to boost conversions across website and paid media channels with personalized content offers.

BrightInfo, which dynamically delivers personalized, relevant content to anonymous visitors, said it can increase online conversion rates by up to 76 percent.

With the new BrightInfo Act-On Integration, Act-On clients will be able to pinpoint known leads and target anonymous visitors uniquely; enrich BrightInfo-assisted leads within Act-On with extra data for segmentation and analysis; and push leads generated through BrightInfo dynamic forms directly into Act-On in real-time.

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