"Under the new paradigm, conversations — not forms — drive the qualification process. And thanks to the rise of chatbots, sales and marketing teams can now have these conversations at scale.
Chatbots, on the other hand, never have to sleep. Chatbots can continue to ask leads the same qualifying questions that BDRs would ask.
To clarify, the goal here isn’t to replace humans, it’s to help humans manage multiple conversations and qualify leads more efficiently — that way nobody’s time is wasted.
Thanks to chatbots, sales and marketing teams can now choose to interact with only the best leads based on the rules and targeting conditions that matter most to their specific business."
Article covers Drift as the tool used in the case studies. We just started using Drift (via Slack), and haven't come close to tapping its potential.
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