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The Comprehensive Guide to Online Advertising Costs | WordStream

The Comprehensive Guide to Online Advertising Costs | WordStream | The MarTech Digest | Scoop.it
From www.wordstream.com - July 6, 2017 9:19 AM

"Here’s a quick summary of our guide to online advertising costs:

 

  • The average cost of an advertisement on Google AdWords is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58.
  • The average cost per action (CPA) in a Google advertising search campaign is $59.18.
  • The most expensive keywords in AdWords advertising and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
  • The average small business using AdWords spends between $9,000 and $10,000 per month on their online advertising campaigns. That's $100,000 to $120,000 per year.
  • The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68.
  • The typical CPM on Facebook Ads is around $10.
  • The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising as the platforms gains in popularity."
Joemktg's insight:

If you are considering online advertising, this is a must-read and must-bookmark.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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LinkedIn Launches SlideShare Content Ads - Marketing Pilgrim

LinkedIn Launches SlideShare Content Ads - Marketing Pilgrim | The MarTech Digest | Scoop.it
From www.marketingpilgrim.com - March 13, 2013 8:03 AM

Key excerpt...


This graphic is a slide from LinkedIn’s SlideShare presentation on their new SlideShare Content ads. See that red box around the tiled quote bubbles? That’s a SlideShare presentation in miniature. (Note to LinkedIn: an understandable graphic would have been a better choice for this box.) It’s also a new form of display ad.


That box in the sidebar will only show up if you’re the target audience for the ad. Click it and you can watch the full presentation without leaving LinkedIn.


Joemktg's insight:

We are usually not promponents of digital advertising, especially display. However, this combines two of our favorite B2B tools into one: SlideShare-like ads displayed on LinkedIn. May be worthwhile to test. Click through to the article and scroll to the bottom to see SS' explanation of the program.


  • See the article at www.marketingpilgrim.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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