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Salesforce officially turns away from potential Twitter bid - MarketingDive

Salesforce officially turns away from potential Twitter bid - MarketingDive | The MarTech Digest | Scoop.it
From www.marketingdive.com - October 17, 2016 9:31 AM
Salesforce CEO Marc Benioff  told the Financial Times Friday that his company would not be moving forward with a potential Twitter bid, according to a report from Business Insider. “In this case we’ve walked away," he told the Times. "It wasn’t the right fit for us.”

Salesforce stood as the last major known suitor considering an acquisition of the social media platform after Google and Disney dropped out of the race. Last week, Twitter CEO and co-founder Jack Dorsey set a "hugely ambitious" deadline of Oct. 27 for potential bids, ahead of his site’s Q3 earnings reports.
Business Insider reports Salesforce shares are up almost 5%, while Twitter is down around 6% as of Friday afternoon.
Joemktg's insight:

Our take: we believe that market conditions will suppress Twitter's value, so after the forthcoming market downturn, the bidders will come back out.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Twitter may receive formal bid shortly, suitors said to include Salesforce and Google - CNBC

Twitter may receive formal bid shortly, suitors said to include Salesforce and Google - CNBC | The MarTech Digest | Scoop.it
From www.cnbc.com - September 23, 2016 9:24 AM
Twitter has received expressions of interest from several technology companies and may receive a formal bid shortly, sources said.

The social media company is engaged in conversations with potential suitors that are said to include Google and Salesforce.com, among other technology companies, sources said.

Shares of Twitter were up more than 15 percent pre-market and climbed further after the news that suitors are examining the possibility of a deal and assessing Twitter's willingness to engage on that possibility.
Joemktg's insight:

This will be fun.

 

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Salesforce.com Launches Social Ads Platform for Twitter with New Twitter Ads API - CRM Magazine

From www.destinationcrm.com - February 25, 2013 8:30 AM
Brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.


Summary...


Salesforce.com today launched a Social Ads Platform for Twitter using the new Twitter ads application programming interface. With it, marketers can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.

With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to do the following:

  • Build and execute real time Twitter advertising campaigns;
  • Allow advertisers to more efficiently scale their campaigns on Twitter through innovative workflows; and
  • Improve ROI through creative, bid and targeting optimization.
Joemktg's insight:

This is a fascinating move by SFDC, and portends future movements around digital marketing management from within your SFDC org. You'll need to keep an eye on this...


  • See the article at www.destinationcrm.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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