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LinkedIn Social Selling Index - LinkedIn

LinkedIn Social Selling Index - LinkedIn | The MarTech Digest | Scoop.it
Get your Social Selling Index to find out how good you are at social
selling on LinkedIn. #GetYourSSI
Joemktg's insight:

Just click through, and then click on the yellow CTA.

Caroline Sautereau's curator insight, September 28, 2015 5:59 AM

Un très bon indicateur pour savoir ce qu'il faut améliorer sur son profil afin d'être plus performant

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The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling - Funnelholic

The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling - Funnelholic | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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30 LinkedIn Social Selling Sales Triggers - MarketingThink

30 LinkedIn Social Selling Sales Triggers - MarketingThink | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

Joemktg's insight:

Right out of the Always Be Selling playbook. Combine this with a strong LI marketing program, and you're onto something.

Jesper Dalhus's curator insight, April 25, 2015 3:00 AM

Her er en række metoder til dig som gerne vil bruge LInkedIn til at få succes med social selling. Jeg bruger selv en række af dem dagligt. 

David Duncan's curator insight, April 26, 2015 1:10 PM

What action do you take when one of these happens on LinkedIn? #LinkedIn #socialselling

CIM Academy's curator insight, June 10, 2015 4:52 AM

Social media triggers are key to lead generation. This article outlines some of the top LinkedIn sales triggers to look out for.

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How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience - OMI | #TheMarketingAutomationAlert

How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience - OMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Here's how to use LinkedIn groups to improve your B2B social media marketing, and develop close relationships with the people most likely to buy.


Basic/ Excerpt...


Over time, you should begin to see more people interacting with you and your profile.  This includes: comments, discussions, likes, views of your profiles, growth in your —hopefully growth in new prospects. If you are not noticing this after an appropriate amount of time, step back and determine if you are effective in your participation, or if the activity level of the group doesn’t support building this deep engagement. If so, leave the group and find another.

 

Action Steps:

1-Join a group, become comfortable with the way that group functions, and begin to participate

2-Set up a schedule to post a topic for discussion (i.e. could be something you are talking about, a question, or an article, tip sheet, etc.).

3-The key is to make sure it is something that your target audience would value.

4-Make sure you check the group every day and add at least one activity (post, comment, like, share)

 

__________________________________

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Joemktg's insight:

It's an important part of social selling, but it takes time, dedication and discipline. What doesn't work is inconsistent presence, which may be seen as interloping.

Malee Van Den Berg's curator insight, October 1, 2014 6:05 PM

With the rapid growth of social media and people becoming more interactive with businesses online, its important to look at how this can be done effectively. This is showing how LinkedIn can be used to develop relationships with target audiences. Generating comments and discussions to get audience more involved with the business. I think one of the key points made in this article was when posting a topic for discussion, its important to present something that the target audience would value.

Molly Westmoreland's curator insight, October 2, 2014 1:58 PM

The great leaps social media and participatory culture have made in advertising 

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How to Use LinkedIn for Lead Generation using Advanced Search - NuSpark | #TheMarketingAutomationAlert

Basic/ Excerpt...


The benefits for using LinkedIn for prospecting are many:

-- >  Using search tools for identifying those prospects

-- >  Receiving introductions from connections

-- >  Discovering information about prospects that help make connecting more effective

-- >  Obtain intelligence from target company business profiles

-- >  Sharing content with prospects within specific shared groups

-- >  Saving searches of target prospects and using LinkedIn as a CRM

 

__________________________________

â–ş NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

â–ş Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Joemktg's insight:

For Premium users. Not difficult. A bit slow, but you may pick up a pointer or two.

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How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Here are five ways to measure the success of your personal branding strategy on LInkedIn.


Digest...


-- >  Get Your LinkedIn Profile to Show Up On Search More. The more times that your LinkedIn profile show up in search; the chances that you will be found are increased!  Keeping your profile’s headline, summary, and job experience current and refreshed with relevant key words will increase the amount of times that you will show up in search. 

-- >  Increase The Potential Reach Of Your Personal Brand And LinkedIn Profile. More daily updates and LinkedIn Group updates will increase your potential brand impressions. When you send out a LinkedIn update more than your followers see you message.

-- >  Increase The Amount Of Times Your LinkedIn Profile Is Viewed And Considered. Many things affect profile views, ranging from who you just met at a conference to the quality of content that you distribute on LinkedIn. When your weekly profile views increase on an ongoing basis, then you know you are likely doing something right on LinkedIn.

-- >  Increase The Amount Of Expertise LinkedIn Endorsements That You Receive. When your network sees regular updates with great content, then you are likely to come to mind when they have the chance to give you a Skills and Expertise endorsement. Skills & Expertise endorsements are a key driver that impacts your search results, ranking your higher based on the amount of endorsements that you maintain.

-- >  Increase The Amount Of LinkedIn Invites You Receive. Your inside-LinkedIn activity and your outside-LinkedIn activity, such as thought-leader blogging, speaking or networking, should lead to an increased amount of people who want to connect with you on LinkedIn.

 

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Joemktg's insight:

The easiest ones to tackle: endorsements and invites. Endorse others and they will reciprocate.

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B2B Selling via LinkedIn Company Pages and Groups - ClickZ | #TheMarketingAutomationAlert

B2B Selling via LinkedIn Company Pages and Groups - ClickZ | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups.


Digest...


Using LinkedIn Groups in B2B Sales

Groups enable their members to lead and participate in business discussions, promote their own products, events and services (in the Promotions tab), as well as like, comment and share other group members' posts. There is a group moderator or owner who sets the group rules, can open the group to the LinkedIn universe or make private, and approves all member-related posts.

 

Finding and engaging in qualified LinkedIn Groups for the purpose of developing business relationships that lead to sales and ongoing referrals requires a good bit of planning and daily proactive effort. As a B2B Sales professional, finding "low-hanging fruit" through LinkedIn Groups can be achieved by listing any current strong networking groups and associations of which you may be a member. These can be industry or target-specific.

 

LinkedIn Company Pages for B2B Sales Pros

LinkedIn Company Pages are another area on LinkedIn that B2B sales professionals cannot ignore if they expect to use LinkedIn as their selling machine. The Company Page is where over 2 million companies promote their own products and services, list jobs and share their latest news and event information on LinkedIn.

 

By following target companies, a B2B sales professional can view the profiles of important company executives and identify the decision-tree. Similar to LinkedIn Groups, by following a LinkedIn Company Page, you can get involved in adding value to the discussions by commenting, liking and sharing posts with your networks and groups on LinkedIn, as well as on Twitter.

 

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Joemktg's insight:

We have many more LinkedIn Sales articles if you search the tag "social selling". Jill Rowley is the master of Social Selling, and you'll want to review her content.

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How to Use Social Listening on LinkedIn for Real-Time Publishing - CMI | #TheMarketingAutomationAlert

How to Use Social Listening on LinkedIn for Real-Time Publishing - CMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Digest...


Here are four ways that content marketers can use LinkedIn for social listening:

1. Join active groups that are relevant to your market: With Groups, content marketers don’t need to know exactly what topics they’re looking for. Let your audience do the talking for you. Monitor conversations and see which ones generate the most engagement from group members.

2. Refine your newsfeed:  Just mouse over the “All Updates” box in the top right corner of your newsfeed for quick customizing options. Click on the “Customize” link to place automatic filters that kick in whenever you log on.

3. Take advantage of strong search functionality: There’s more to LinkedIn’s search feature than meets the eye. Many of you probably use it to find contacts and brands. But try searching for a topic, and you’ll find out that the search feature has much more relevant applications for content marketers.

The search function scours five different criteria: people, jobs, companies, groups, and your inbox. Try isolating the topic based on “people.” LinkedIn returns a great sampling of the people you could be engaging with your content.

4. Work with one of LinkedIn’s API partners: Social management partners leverage LinkedIn’s API to simplify social listening. Thus far, those partners include HootSuite, Percolate, Shoutlet, Spredfast, Sprinklr, and Thismoment. Through these partnerships, you can plug into LinkedIn’s Company and Groups API to track engagement across company posts, comments on company posts, and select group discussions.


Joemktg's insight:

The aforementioned is a critical part of social selling, and you need to take advantage of these tips to improve your lead gen efforts. The obvious additional benefits include content topics and marketing identification.


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The Powerful Force of Social Sales [INFOGRAPHIC] - Contently

The Powerful Force of Social Sales [INFOGRAPHIC] - Contently | The MarTech Digest | Scoop.it
Social media, an invaluable tool for branding, networking, and consumer consumer engagement, can also be a staple for your B2B sales arm.
Joemktg's insight:
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Shay Narsey's comment, August 22, 2013 5:50 AM
I really agree with ahmeds insight as it covers how social media creates a way to continue to talk to consumers outside of their store. Also the mention of the likes of linked in which allows business people to interact and see other peoples skill and compare of also look at recruiting of there which is a big advantage and a way to narrow down job opportunities
Terry De Felice's comment, August 22, 2013 6:41 AM
I agree with your insight Ahmed as social media is playing a huge part in society today. Social media platforms are making it easier for marketers and companies to communicate with their customers and for these customers to communicate back. All of this then links back into consumer engagement.
Matthew Randrup's comment, August 22, 2013 10:01 PM
I agree with ahmeds insight as it conveys the netowrking effect of consumer engagement. By getting consumers engaged in the company you are able to create a lasting memory of the brand within the consumer that helps create future sales.