'IT', 'marketing technology strategy' in The MarTech Digest

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Scooped by Joemktg

Scoop.it!

From core0.staticworld.net - March 13, 2017 9:39 AM

Joemktg's insight:

See it here: http://core0.staticworld.net/assets/media-resource/122905/forecast_1117a.pdf

Note Q#3, and where Marketing resides on the list. If MarTech spending is now exceeding IT spending, the for sure Marketing does not exist in the world of IT.

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Scooped by Joemktg

Scoop.it!

From www.cmo.com - November 3, 2015 9:18 PM

Joemktg's insight:

At this point, if Marketing and IT are not working together, then Marketing needs to get out of the way of digital progress.

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Scooped by Joemktg

Scoop.it!

From venturebeat.com - November 30, 2014 6:34 PM

Joemktg's insight:

Bingo! And THAT'S why you need (must!) incorporate IT on any and all decisions regarding MarTech acquisition, especially when considering using in-house data.

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2017 Tech Forecast: IT Sharpens It's Focus - ComputerWorld

For Success, Marketing And IT Aim For The Perfect Fit - CMO.com

Yes, business leader, you have a tech budget. But you still need IT. Here’s why | VentureBeat | Business | by Mo Marshall