Social Media and its influence
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Social Media and its influence
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Report: Google is thinking about buying Twitter | #SocialMedia #Acquisitions

Report: Google is thinking about buying Twitter | #SocialMedia #Acquisitions | Social Media and its influence | Scoop.it
Twitter has a had a few years of slow growth, but with some recent successes under its belt, it looks like there are a few bidders for an acquisition. A report by CNBC indicates that Google and Salesforce are among the top suitors looking to buy Twitter. Other ‘top tech companies’ are also looking into …
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Google Acquires Facebook Marketing Startup Toro | Social Media | Acquisitions

Google Acquires Facebook Marketing Startup Toro | Social Media | Acquisitions | Social Media and its influence | Scoop.it
Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google.

The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga).

Mahajan and Poloney told me last fall that the company’s aim was to make launching and optimizing a Facebook ad campaign as easy as possible for mobile app developers, by automatically creating and testing “hundreds of variants” for each campaign.

In its announcement, Toro writes that joining Google will give team members access to more resources and distribution, allowing them to “continue our mission of making the lives of app developers easier.”
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Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google.

The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga).


Mahajan and Poloney told me last fall that the company’s aim was to make launching and optimizing a Facebook ad campaign as easy as possible for mobile app developers, by automatically creating and testing “hundreds of variants” for each campaign.

In its announcement, Toro writes that joining Google will give team members access to more resources and distribution, allowing them to “continue our mission of making the lives of app developers easier.”


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Adobe Acquires Photo Editing Platform Aviary

Adobe Acquires Photo Editing Platform Aviary | Social Media and its influence | Scoop.it

Adobe has announced plans to acquire Aviary, the maker of a photo editing SDK used by a number of third-party apps. Aviary has achieved over 100 million downloads during its... 


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions



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Adobe has announced plans to acquire Aviary, the maker of a photo editing SDK used by a number of third-party apps. Aviary has achieved over 100 million downloads during its... 


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions



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Top Acquisitions of the Biggest Tech Companies [Infographic]

Top Acquisitions of the Biggest Tech Companies [Infographic] | Social Media and its influence | Scoop.it
Marketing Strategy - Which companies are the biggest spenders in tech acquisitions? Here's a look at significant tech acquisitions through the years and how those purchases affected business.


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


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Confirmed: Apple acquires Beats for $2.6B and $400M in stock

Confirmed: Apple acquires Beats for $2.6B and $400M in stock | Social Media and its influence | Scoop.it
After three weeks of rumors, it's finally official. Apple has acquired subscription streaming music service Beats Music, and headphone maker Beats Electronics.


In a press release, Apple said it acquired the company for approximately $2.6 billion in cash, plus $400 million in stock that will vest over time. 


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


Gust MEES's insight:

In a press release, Apple said it acquired the company for approximately $2.6 billion in cash, plus $400 million in stock that will vest over time. 


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions





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Stunner: Facebook To Buy WhatsApp For $16 Billion In Cash, Stock

Stunner: Facebook To Buy WhatsApp For $16 Billion In Cash, Stock | Social Media and its influence | Scoop.it
Facebook announced on Wednesday afternoon that it had reached an agreement to buy popular mobile messaging company WhatsApp for a total of $16 billion, include $4 billion in cash and about $12 billion in Facebook shares.


WhatsApp has over 450 million monthly users and is adding more than 1 million new registered users per day.


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Facebook closes its $2bn Oculus Rift acquisition. What next? | Acquisitions | SocialMedia

Facebook closes its $2bn Oculus Rift acquisition. What next? | Acquisitions | SocialMedia | Social Media and its influence | Scoop.it


Social network completes deal announced in March, so what does the future hold for its virtual reality division? 




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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


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Social network completes deal announced in March, so what does the future hold for its virtual reality division? 


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions

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Google acquires photo backup and sharing app Odysee | Acquisitions | Social Media

Google acquires photo backup and sharing app Odysee | Acquisitions | Social Media | Social Media and its influence | Scoop.it

As part of a possible effort to improve the Google+ Photos experience, the Mountain View company has acquired the team behind Odysee, an app that automatically backed up images from a mobile device to a desktop and also let users easily share content privately with friends and family.

“Odysee’s vision was to be the easiest way for everyone to capture unlimited memories and access them everywhere,” the startup said on its website on Sunday, adding that its integration into the Google+ team means it can “continue to focus on building amazing products that people love.”


Learn more:


http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


Gust MEES's insight:

As part of a possible effort to improve the Google+ Photos experience, the Mountain View company has acquired the team behind Odysee, an app that automatically backed up images from a mobile device to a desktop and also let users easily share content privately with friends and family.

“Odysee’s vision was to be the easiest way for everyone to capture unlimited memories and access them everywhere,” the startup said on its website on Sunday, adding that its integration into the Google+ team means it can “continue to focus on building amazing products that people love.”


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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


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Amazon Will Buy Twitch For Over $1 Billion

Amazon Will Buy Twitch For Over $1 Billion | Social Media and its influence | Scoop.it
Amazon, not Google will be the corporate host of Twitch, the popular game streaming service according to our sources. The deal will likely be announced today,..





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http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


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Google Buys Songza | Some thrown to the GraveYard & new acquisitions

Google Buys Songza | Some thrown to the GraveYard & new acquisitions | Social Media and its influence | Scoop.it
Google has acquired music streaming service Songza after weeks of speculation around a potential buyout. Songza uses information about the user and..




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http://www.scoop.it/t/best-of-de-google-knol-francophone/?tag=Google+Graveyard


http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


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http://www.scoop.it/t/best-of-de-google-knol-francophone/?tag=Google+Graveyard


http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions


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Why Facebook Just Paid $19 Billion For a Messaging App

Why Facebook Just Paid $19 Billion For a Messaging App | Social Media and its influence | Scoop.it
Facebook CEO Mark Zuckerberg. Photo: Jim Merithew/Wired Facebook is buying WhatsApp, agreeing to pay $19 billion in cash and stock for the popular smartpho
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LinkedIn Snatches Up Data Savvy Job Search Startup Bright.com For $120M, In Its Largest Acquisition To Date

LinkedIn Snatches Up Data Savvy Job Search Startup Bright.com For $120M, In Its Largest Acquisition To Date | Social Media and its influence | Scoop.it
Today, alongside a fourth quarter earnings report in which it beat Wall Street estimates yet again, LinkedIn announced its intentions to acquire data-savvy job search startup, Bright.com, for $120 million. The deal, which was 70 percent stock and 30 percent cash the company said, will be completed during the first quarter of this year.

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