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Google announced today that it has acquired FameBit, an "influencer marketing platform for branded content." That is a lot of buzzwords packed together, so lets break it down.
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http://www.scoop.it/t/social-media-and-its-influence
http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google.
Gust MEES's insight:
Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google. The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga). Mahajan and Poloney told me last fall that the company’s aim was to make launching and optimizing a Facebook ad campaign as easy as possible for mobile app developers, by automatically creating and testing “hundreds of variants” for each campaign. In its announcement, Toro writes that joining Google will give team members access to more resources and distribution, allowing them to “continue our mission of making the lives of app developers easier.”
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As part of a possible effort to improve the Google+ Photos experience, the Mountain View company has acquired the team behind Odysee, an app that automatically backed up images from a mobile device to a desktop and also let users easily share content privately with friends and family. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
Gust MEES's insight:
As part of a possible effort to improve the Google+ Photos experience, the Mountain View company has acquired the team behind Odysee, an app that automatically backed up images from a mobile device to a desktop and also let users easily share content privately with friends and family. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Google has acquired music streaming service Songza after weeks of speculation around a potential buyout. Songza uses information about the user and.. Learn more: - http://www.scoop.it/t/best-of-de-google-knol-francophone/?tag=Google+Graveyard - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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En s'offrant la start-up mDialog, Google renforcera l'offre de sa régie DoubleClick et permettra aux groupes médias de diffuser de la publicité en vidéo sur différents types de terminaux. Google n'en finit plus de multiplier les rachats. Après avoir investi dans l'imagerie par satellite en s'offrant Titan Aerospace, puis Skybox Imaging, la firme de Mountain View a décidé de se recentrer sur son coeur de métier, à savoir la publicité. Le californien vient en effet de confirmer l'acquisition de mDialog, une startup spécialisée dans la publicité vidéo, pour un montant non communiqué. La technologie de mDialog permettra à Google de proposer davantage d'options de vidéos haute définition à ses annonceurs. L'entreprise compte sur la technologie et l'expertise des équipes de mDialog pour renforcer l'offre de sa régie DoubleClick autour du format vidéo. Elle a précisé qu'il n'y aurait pas de changement dans l'immédiat pour les clients de la jeune pousse
Gust MEES's insight:
La technologie de mDialog permettra à Google de proposer davantage d'options de vidéos haute définition à ses annonceurs. L'entreprise compte sur la technologie et l'expertise des équipes de mDialog pour renforcer l'offre de sa régie DoubleClick autour du format vidéo. Elle a précisé qu'il n'y aurait pas de changement dans l'immédiat pour les clients de la jeune pousse .
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Yowza. So much for Sunday being a slow news day. About an hour after AT&T officially announces their plans to buy DirecTV, word of another billion-dollar.. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Google today made one more acquisition that points to its interest in building up its relationship with local businesses, and particularly in the restaurant vertical to compete better against the likes of Yelp. It’s buying Appetas, a site where restaurants can build websites for themselves, integrating services like GrubHub and OpenTable to add extra features like delivery services and reservations. Google says it will shut down the service. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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From
phys
Google said on Monday that it had agreed to buy British artificial intelligence start-up company DeepMind for an undisclosed amount.
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Impermium, a cybersecurity startup that was backed by top funds like Accel and Greylock, is joining Google. They had raised $9 million in funding from..
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Twitter has a had a few years of slow growth, but with some recent successes under its belt, it looks like there are a few bidders for an acquisition. A report by CNBC indicates that Google and Salesforce are among the top suitors looking to buy Twitter. Other ‘top tech companies’ are also looking into …
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Der YouTube-Betreiber Google hat Launchpad Toys übernommen. Die Übernahme könnte in das Google-Projekt YouTube for Kids einfließen. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
Gust MEES's insight:
Der YouTube-Betreiber Google hat Launchpad Toys übernommen. Die Übernahme könnte in das Google-Projekt YouTube for Kids einfließen. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Google has acquired Emu, a new mobile messaging application that just exited beta earlier this year. Emu was at heart an IM client, but it differentiated itself from the crowded market with smart features that incorporated a virtual assistant not unlike Siri to automate tasks based on your conversations – meaning you could do things like schedule appointments to your calendar, set reminders and even make reservations at a restaurant directly from your conversations. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
Gust MEES's insight:
Google has acquired Emu, a new mobile messaging application that just exited beta earlier this year. Emu was at heart an IM client, but it differentiated itself from the crowded market with smart features that incorporated a virtual assistant not unlike Siri to automate tasks based on your conversations – meaning you could do things like schedule appointments to your calendar, set reminders and even make reservations at a restaurant directly from your conversations. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Remember those rumors a few weeks ago that Google was looking to acquire the plug-in-play security camera company, Dropcam? Yep. It just happened. Just.. Like Nest customer data, Dropcam will come under Nest’s privacy policy, which explains that data won’t be shared with anyone (including Google) without a customer’s permission. Nest has a paid-for business model and ads are not part of our strategy. In acquiring Dropcam, we’ll apply that same policy to Dropcam too
Gust MEES's insight:
Like Nest customer data, Dropcam will come under Nest’s privacy policy, which explains that data won’t be shared with anyone (including Google) without a customer’s permission. Nest has a paid-for business model and ads are not part of our strategy. In acquiring Dropcam, we’ll apply that same policy to Dropcam too.
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Google vient d'annoncer le rachat de la start-up new-yorkaise Divide, spécialisée dans la sécurité et le contrôle des appareils mobiles utilisés en entreprise. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Google today announced that it has acquired cloud monitoring service Stackdriver. The company plans to roll many of the service's features into its Cloud.. Learn more: - http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions
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Company looks to defend fragile business model with startup's Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware spread by botnets. The news was revealed a blog post detailing Google's efforts to prevent fraudulent ad clicks, a key threat to the web advertising industry. Spider.io has been trading for three years and listed seven staff on its website prior to Google's buyout.
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L'intelligence artificielle évolue de jour en jour et Google compte bien multiplier ses expertises dans le domaine.
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Google announced today that it has acquired FameBit, an "influencer marketing platform for branded content." That is a lot of buzzwords packed together, so lets break it down.
Learn more / En savoir plus / Mehr erfahren:
http://www.scoop.it/t/social-media-and-its-influence
http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions