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There has been a fundamental shift in marketing to young people. Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. Instead, they seek out authenticity that supports their ‘brand of me’.
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
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Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
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Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.
Facebook or Linkedin? Mejor las dos pero si hay que elegir...
For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.
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There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
* Create BHAGs NOW!
* Videos and Pictures.
* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.
Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Internet marketing is all about try, try and try again!
Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.
Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform.
There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.
Success is failure to failure without loss of enthusiasm.
Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Is it time for you to close your Facebook brand page? Here are three important things to consider
Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start.
Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.
If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence).
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.
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![An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/Fgp_rpJnPdYN5YXCrCcaazl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.
More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.
Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.
Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...
See more social media statistics and figures at the infographic.
Numbers and numbers and numbers. are we capable to read all this big data every single day? Do we want it?
Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com
