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LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study.
After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas:
1. Content marketing
2. Employee engagement
3. Talent and recruitment
4. SalesLinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather insights into how employees feel about their company’s use of social media.
The results of both studies were visualized in one infographic entitled, “Relationship Economics.” ....
Via Jeff Domansky
Valuable research by Brian Solis and LinkedIn looks at employee engagement and social media practices.
Are you socially engaged?