Must Play

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

Gaming For Social Good & Cure Cancer Starter

If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . 

It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. 

Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale. 
 

Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet.