Your new post is loading...
Regular Stanford Lecturer Yu-kai Chou evaluates the Game Mechanics of the popular game Candy Crush and explains through the Octalysis Framework why it wins. (Game Mechanics Research: What Makes Candy Crush so Addicting?
|
Scooped by Martin (Marty) Smith |
Scoop.it!
No comment yet.
Sign up to comment
WOW, what a great post about game mechanics. The psychology of games can inform every Internet marketers efforts. More you know about the real drives of your customers, their personas and your segments the more money you make online.
Here are the "Core Drives" that explain why Candy Crush is so addicting:
* Core Drive #1: Epic Meaning and Calling
* Core Drive #2: Development and Accomplishment
* Core Drive #3: Empowerment of Creativity and Feedback
* Core Drive #4: Ownership and Possession
* Core Drive #5: Social Influence and Relatedness
* Core Drive #6: Scarcity and Impatience
* Core Drive #7: Curiosity and Unpredictability
* Core Drive #8: Loss andAvoidance
Think of "core drives" as things to build IN to your website. Does your website create "Epic Meaning and Calling" or provide Social Influence and Relatedness? The more Internet marketers think like game developers the more money we make. The more "core values" we include the more we think like video game developers.