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Scoop.it!
3 Secrets, 12 Years 2. Source Of IM Greatness Isn't What You Think It Is either. 3. Save The World. 
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Scoop.it!
"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it." Via Guillaume Decugis
Martin (Marty) Smith's insight:
Backing Into Great Content Curation Greatness * Creation is still important, > than 20% is risky. * Scale means you do more with less, so scale = ROI. * Real time is where the HEAT of content curation lives. * The more you curate the better at it you become.
The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy.
3. Create A Content Map For Your Theme Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for). BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: Link is to an excellent Guillaume post linked to another great curation post.
Guillaume Decugis's curator insight,
March 1, 2013 7:54 PM
Sarah Arrow gives interesting tips in that post but the bigger point she makes is that content curation requires some organization and works best when integrated within a workflow that makes it easy. Whether you're using organized RSS feeds, iPad readers like Flipboard or platforms like Scoop.it, the whole system should make it efficient for you to scan through content without distraction and publish your best picks in a way that feels natural. And as I commented on her blog post, I’m a big believer of using your idle time for curating content using your mobile: on top of making this time useful, the mobile platform also addresses the “Shiny Object” temptation she's describing and unchains content curation. Don’t you find the smaller screen and the use of the mobile format lots of blogs and media are now using also helps being less distracted and more focused? 
Neil Ferree's curator insight,
March 2, 2013 4:20 PM
A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing
Scoop.it!
Even Top Websites Have Strengths and Weaknesses
Martin (Marty) Smith's insight:
When new clients come to Atlantic BT we want to know four metrics: * Social Following numbers. * Pages and Inbound Links. * PageRank (PR) for the home page and top interior page.
Jeff Domansky's curator insight,
January 16, 2013 3:29 PM
Valuable reading and social marketing analysis from Marty Smith...
Scoop.it!
Martin (Marty) Smith's insight:
I have a secret. I learned how to curate content, at least partially, from women's magazines. You remember those colorful monthly blasts of perfume samples and 8 Ways To Shock Your Lover? * 31 Party Hairstyles (note seasonality). * 10 Sexiest Fragrances Right Now. * 12 Beauty Gifts Under $50. * 3 Beauty Tips To Survive Hangovers.
Scoop.it!
![Big Data - Retail's Future Looks More Like Web [+ Marty Note With Brother Drew] | BI Revolution | Scoop.it](https://img.scoop.it/cLmK3bNjZzkkYhKyRHBQQzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Macy’s and Sears might not be psychics or fortune-tellers, but that doesn’t mean they can’t predict the future. Marty Note * Firewall between web and store won't exist. * New in-store GPS will help shoppers find what they need. * Promotions go real time and mobile via predictive analytics. * Payment becomes more phone less credit card and NO cash. * Intelligent merchandising systems fuse web-like reviews into retail. Going to be Minority Report cool and all brought to you by a startup company near you.
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Scoop.it!
From
www
Channeling Randy Pausch I "retire" in 2014 and, like Randy, I have cancer (doing fine just want to focus efforts on working for me :). I "retire" to work on my @StoryofCancer foundation, write a book and break the demands of the 9 to 5 (which can be a little exhausting at times as we all know :). Foundation.
@1TalkingMoose - Nikol Murphy is creating Meeting 3.0, entrepreneur and founder of Talking Moose Media.
@GregoryNg - Great conversion / branding expert and creator of FreezerBurns.com and highly respected friend of friends. @TriangleSF - Chris Heivly and Dave Neal - the fathers of startup entrepreneurship in the Triangle. @AmandaPalmer - Don't know rocker Amanda but want to (lol), my friend Red Maxwell knows Amanda. I was BLOWN AWAY by her TED talk. @TBM66294 Frank Pollock - teacher, fellow former Consumer Products marketing and brilliant branding champion. @DZoneRick - Rick Ross founder of Dzone.com and AnswerHub (best Q&A solution on market) and a good friend. Rebecca Lieb (@lieblink) and Brian Solaris (@BrianSolis) - Rebecca is a classmate from Vassar and it doesn't get much more brilliant than these two. John Gaston - a good friend and fellow cancer survivor who knows how to LAUGH at life. @Marketing Hits and @AtDotComSocial - Brian Yanish and John Van den Brink - two great freinds and marketers from Scoop.it.
and so on. I am blessed with amazing, brilliant and good looking friends (lol).
PS. Any brilliant friends I missed, don't worry I am just taking a lunch break (lol). You know me will ASK anyone for ANYTHING these days :).M Link to the G+ thread: https://plus.google.com/u/0/102639884404823294558/posts/97DEgxA7dWv
Scoop.it!
SEO can be complicated, but if you know these 5 simple checks you can hire good Internet marketing help or know you didn't.
Martin (Marty) Smith's insight:
Wrote this piece after spending several hours in the land of mod rewrites, canonical URLs and Content Delivery Networks (CDNs). My friend @1918's Raleigh SEO Meetup tonight was excellent and mind bending. Came home and thought it would be helpful to define 5 simple concepts that can help any marketer know enough SEO to protect themselves and their websites and hire well.
Scoop.it!
Martin (Marty) Smith's insight:
Wrote this, the 2nd in a 3 part series, post about how Pinterest and the visual web create time layers where YOUR time, MY time and OUR time are all different. The post discusses the practical Internet marketing implications including making sure all content marketing is visual and textual, pinable and Retweetable.
Scoop.it!
![7 Ways to Screw Up a Content Marketing Plan [+ How Marty Uses Scoop.it] | BI Revolution | Scoop.it](https://img.scoop.it/2bMlkFiEBYu6U31N5Kh0Tjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too. * Almost instant feedback loop. * Trend analysis. ** Use Scoop.it's solid and visual analytics. ** If can't make it in Scoop.it idoesn't hit our blogs. * Amplifier. I LISTEN to what any of these power curators / Internet marketers think about an idea. I change ideas when they share alternatives and I appreciate and value every interaction. These are some of the best IMers in the world so BUSY dosn't begin to describe them.
Mike Ellsworth's comment,
November 27, 2012 11:26 PM
Marty, thanks lots for the shoutout! And such distinguished company!
Scoop.it!
![Spot Social Media Snake Oil Salesmen With These 10 Tips [+ 5 From Marty] | BI Revolution | Scoop.it](https://img.scoop.it/v1frNPZjWvEyqnCbNtRKGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Image A lot of folks position themselves as social media “experts” but sometimes it can be difficult figuring out who really knows what they’re talking about and who’s merely a guru or a ninja. Marty Note 1. Ask for their favorite tool to help cut down #SMM to a working FLOOD. Any answer is correct but then ask the follow up question. How has that tool changed their process or helped achieve their social media marketing "do more with less" goal. 2. I agree with the differentiation between personal brander and corporate Internet marketer and social media expert (very differnet gigs). Ask the "expert" to tell you how they used a social tool to make a million bucks and what was the ROI. That isn't totally fair since attribution is a bitch, but see how they handle it. If they stammer or make stuff up RUN. Internet marketing is always about THE NEXT MILLION BUCKS and if you are large enough it may be about the next $10M bucks, so make social about the money and see how they handle it. 3. Ask under what conditions they would use auto-tools like BufferApp. If they have auto-everything RUN. 4. Ask them if they believe they can manage your social stream. Correct answer here is of course but you want to see some recognition of how hard a task managing someone else's social is since it requires you understand how the company thinks and acts across a variety of situations. I've managed OPS (Other People's Social) successfully once and unsuccessfully twice. It isn't easy, so anyone who tells you it is easy and you should RUN. BTW, I don't even consider managing social for verticals I don't have some experience in. I will NOT manage social for a woman's dress shop because I have no frame of reference and so would just be BAD at it. 5. Ask the expert how they became an expert. If you asked me how I became a social media expert I would explain I am NOT an expert. I would go on to explain I curate between 50 and 200 pieces of content a day into 4 blogs, 4 Twitter accounts and across 3 major SMM tool sets (Scoop.it, Pinterest and Facebook). I write between 200 and 1,000 words a day that get published to 1 of 5 blogs and I try to learn something daily. When I do learn things I share them to about 10,000 people a day (give or take). I've published at least 5 articles that have gone mega-viral (Retweets greater than 200K) and I defined what constitutes social media "mega-viral" (lol). I would go on to explain how "expert" and social media don't go naturally together. Curator, writer, creator are labels that work better than "expert" since expert implies social media has been around longer than it really has and that it is knowable enough to create "experts". Not so much, I would explain :). Extra Credit - Ask why they LOVE Social Media. I love social media because I've been able to make friends with genius marketers from around the world such as maxOz (Michele Smorgon), Robin Good and Brian Yanish (@MarketingHits). I love social because I've been able to meet Jan Gordon (Curatti), John van den Brink (@AtDotComSocial) and Liz and Kelly and my friends at @SmallRivers, the Paper.li people. I could go on and on because everyday I find something or someone new to love. Via chezmadeline
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