CMOxpert

Growth marketing is a blend of marketing, sales, customer success, support, and any other division or operation within your organization. It’s an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels. The goal of a growth marketer is to identify new opportunities that will help build and engage your organization’s audience.

This approach is important for content marketers, as it can help them find new ways to communicate with their audience, whether it be a new marketing channel or a piece of content to test.

Via Marteq