Most people use only a few of these tactics. The most persuasive use them all.
How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they're blue in the face, but real change doesn't take hold until people actually change what they do.
Read more, very interesting:
http://blogs.hbr.org/cs/2012/09/ten_ways_to_get_people_to_chan.html
Via Ana Cristina Pratas